We're opening our new 拢7 million Centre for Creative and Immersive Extended Reality (CCIXR)
4 May 2022
4 min read
The 大象传媒鈥檚 new 拢7 million Centre for Creative and Immersive Extended Reality (CCIXR) officially opens today (Wednesday 4 May).
CCIXR is the UK鈥檚 first purpose-built facility to bring together a whole suite of the very latest XR technologies under one roof to support innovation in virtual, augmented and extended realities.
CCIXR offers world-class XR training, research and development, addressing a critical skills shortage in this fast-moving industry and supporting the creation of high-value jobs regionally, nationally and beyond.
The Centre will also work with businesses and organisations to improve understanding of and widen access to XR and its potential across a wide range of applications, from simulators, training tools and immersive visitor attractions, to the Metaverse and art and performance.
CCIXR experts have already worked with organisations including the Royal Navy and Royal Shakespeare Company, and have supported over 100 others with information and training in XR technologies through the Enabling XR Enterprise (eXRe) project, funded by the Government鈥檚 拢220m .
The University partnered with industry-leading companies to ensure that CCIXR is equipped with the very latest XR technology 鈥 both now and in the future 鈥 across its facilities, which include:
- Motion Capture (MoCap) Studio
- Smart Stage and full Virtual Production and Mixed Reality Studio
- Photogrammetry & Scanning Studio
- Volumetric Video Studio
- XR Studio
- Music Technology and Sound Studios (including Dolby Atmos)
- Projection Mapping
- Spatial Computing Lab
- Game Development
- Digital Coding Development Spaces
- Meeting & Conferencing Facilities
Professor Graham Galbraith, Vice-Chancellor of the 大象传媒, said: 鈥淭he 大象传媒 is proud to have developed the CCIXR in collaboration with the Solent Local Enterprise Partnership. This is a world-leading facility that places us at the forefront of innovation in virtual and extended reality, which will be at the heart of the next generation of digital technologies that will transform future work and leisure activities.
鈥淭his is an excellent example of how, as a global University, our work with regional partners including Solent LEP, 大象传媒 Hospitals University NHS Trust, and the Solent Freeport puts the University at the heart of our region鈥檚 growth and development.鈥
The 大象传媒 is proud to have developed the CCIXR in collaboration with the Solent Local Enterprise Partnership. This is a world-leading facility that places us at the forefront of innovation in virtual and extended reality, which will be at the heart of the next generation of digital technologies that will transform future work and leisure activities.
Professor Graham Galbraith, Vice-Chancellor
Dean of the Faculty of Creative and Cultural Industries, Professor Trevor Keeble, said: 鈥淐CIXR has been established to bring innovation, research, and development in the creative technologies of virtual, augmented and mixed reality to a range of different industrial and commercial sectors.
鈥淥ur well-established reputation for industry collaboration allows us to develop the creative application of cutting-edge digital innovation and the highly-skilled graduate workforce that our future economy will need.鈥
CCIXR was funded by investment from the University and 拢3.6 million from Solent LEP.
CCIXR has been established to bring innovation, research, and development in the creative technologies of virtual, augmented and mixed reality to a range of different industrial and commercial sectors.
Professor Trevor Keeble, Dean of the Faculty of Creative and Cultural Industries
Rachael Randall, Chair of the Solent LEP, said: "The creative sector is a significant contributor to both the national and local economy, and, in support of this, the Solent LEP has invested 拢3.6 million through the Local Growth Deal in this new state-of-the-art centre which will support businesses, create jobs and provide facilities for new learners.
"With its focus on digital skills and technology, the Centre for Creative and Immersive eXtended Reality will ensure our region is at the centre of this exciting and emerging immersive industry 鈥 a clear signal that the Solent is home to a world-class talent base and one where the creative industries can grow and thrive."
Pippa Bostock, CCIXR鈥檚 Business Director, said: 鈥淲e are delighted to be able to bring the opportunity to engage with world-class immersive technologies to the south coast, and are very much looking forward to supporting businesses from a wide range of sectors, including medical, maritime, entertainment and training/simulation.鈥
With its focus on digital skills and technology, the Centre for Creative and Immersive eXtended Reality will ensure our region is at the centre of this exciting and emerging immersive industry 鈥 a clear signal that the Solent is home to a world-class talent base and one where the creative industries can grow and thrive.
Rachael Randall, Chair of the Solent LEP
CCIXR鈥檚 Technical Director, Alex Counsell, said: 鈥淭o have all of this different technology available in one space is incredible and will offer the opportunity to explore the digital pipelines and the talent of the future. It will allow new production techniques to be explored and open the possibility of experimenting with new techniques and collaborations.鈥